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Rumoured Nokia and Yahoo alliance confirmed

by Ben Smith on 24th May 2010

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It’s true: Nokia and Yahoo are teaming up to merge their on-line services…

The implementation has already started apparently and will go live in the second half of 2010 in some geographies with full integration in 2011.

Need to Know

  • Nokia to become exclusive supplier of maps and navigation to Yahoo where they’ll be branded as ‘Powered by Ovi’.
  • Yahoo will operate the infrastructure of Ovi Mail and Ovi Chat globally with Nokia retaining the mobile interface.
  • ‘ID federation’ to allow user’s to login across sites from both firms.
  • Nokia have refused to discuss who’s paying who. All they will say is it’s intended to be ‘sustainable’…

More information from the Nokia Conversations blog.

Nokia and Yahoo are stressing how how well they fit together...

  • http://www.reinvent.ro Catalin Giboi

    So I guess Yahoo will finally build that Yahoo Messenger for Symbian app? It’s too late.

  • http://benjam.in Ben Smith

    I don’t think so… Yahoo are powering the service with the ‘back end’ but Nokia will still produce the mobile clients as now. I’m rapidly coming to the conclusion that it’s not technology that Yahoo are bringing to this deal, but more of that in a post…

  • http://www.reinvent.ro Catalin Giboi

    Hm, but what good would the Yahoo name do to Nokia’s business?

    Maybe Ovi using Yahoo’s email interface and integration facilities. That means you’ll be able to add Ovi contacts to Yahoo Messenger on top of your Yahoo AND Microsoft Live contacts. Interesting.

  • http://www.reinvent.ro CGiboi

    So I guess Yahoo will finally build that Yahoo Messenger for Symbian app? It's too late.

  • http://www.reinvent.ro CGiboi

    So I guess Yahoo will finally build that Yahoo Messenger for Symbian app? It's too late.

  • http://benjam.in Ben Smith

    I don't think so… Yahoo are powering the service with the 'back end' but Nokia will still produce the mobile clients as now. I'm rapidly coming to the conclusion that it's not technology that Yahoo are bringing to this deal, but more of that in a post…

  • http://benjam.in Ben Smith

    I don't think so… Yahoo are powering the service with the 'back end' but Nokia will still produce the mobile clients as now. I'm rapidly coming to the conclusion that it's not technology that Yahoo are bringing to this deal, but more of that in a post…

  • http://www.reinvent.ro CGiboi

    Hm, but what good would the Yahoo name do to Nokia's business? Maybe Ovi using Yahoo's email interface and integration facilities. That means you'll be able to add Ovi contacts to Yahoo Messenger on top of your Yahoo AND Microsoft Live contacts. Interesting.

  • http://www.reinvent.ro CGiboi

    Hm, but what good would the Yahoo name do to Nokia's business?

    Maybe Ovi using Yahoo's email interface and integration facilities. That means you'll be able to add Ovi contacts to Yahoo Messenger on top of your Yahoo AND Microsoft Live contacts. Interesting.

  • Anonymous

    Very impressed. The web isn’t what it was 10 years’ ago and the internet isn’t what it was 20 years’ ago. The web is gaining a lot of implicit structure as it transitions from being an information repository towards service oriented information (yada yada yada).

    Apple has gone down the App path to curate the mobile data experience but that isn’t going to work for everyone as it really kills flexibility because the initial curating is client side and the power of the internet is on the server side. WebOS came close to cracking it but the hardware sucked and Palm had no fully curated back-end (the app store problems were a distraction given the design philosophy of the OS).

    Nokia, with a real and monstrous backend service oriented internet provider, will put a killer, curated mobile experience into every users’ pocket. Remember that Yahoo! started out as a curated search engine as opposed to Johnny-come-lately Google’s algorithmic search. For a mobile experience for news, finance, Q&A, maps, reviews, storage, email, blogs etc in a post Web2.0 world this could be big.

    Nokia is nothing in North America but in Asia, South America and Africa it is the Bees’ Knees. The growth potential for Yahoo getting out of a very wealthy but no-growth market such as the US and putting its services into the pockets of billions of people in all of these emerging economies would make my legs go weak. Further, Nokia gets a depth of content on its devices backed by a seriously trusted brand with a history of delivering focused, useful stuff… Yeah, the third world may be poor but I would prefer to be selling a lot of not much to billions than get crushed at the top end of the consolidating US market.

  • http://benjam.in Ben Smith

    That last paragraph is spot on…

  • http://benjam.in Ben Smith

    Yes – I think that’s the idea… That and the truck-load of users that Yahoo still has that need to be ‘mobilised’.

  • juliancooling

    Very impressed. The web isn't what it was 10 years' ago and the internet isn't what it was 20 years' ago. The web is gaining a lot of implicit structure as it transitions from being an information repository towards service oriented information (yada yada yada).Apple has gone down the App path to curate the mobile data experience but that isn't going to work for everyone as it really kills flexibility because the initial curating is client side and the power of the internet is on the server side. WebOS came close to cracking it but the hardware sucked and Palm had no fully curated back-end (the app store problems were a distraction given the design philosophy of the OS).Nokia, with a real and monstrous backend service oriented internet provider, will put a killer, curated mobile experience into every users' pocket. Remember that Yahoo! started out as a curated search engine as opposed to Johnny-come-lately Google's algorithmic search. For a mobile experience for news, finance, Q&A, maps, reviews, storage, email, blogs etc in a post Web2.0 world this could be big.Nokia is nothing in North America but in Asia, South America and Africa it is the Bees' Knees. The growth potential for Yahoo getting out of a very wealthy but no-growth market such as the US and putting its services into the pockets of billions of people in all of these emerging economies would make my legs go weak. Further, Nokia gets a depth of content on its devices backed by a seriously trusted brand with a history of delivering focused, useful stuff… Yeah, the third world may be poor but I would prefer to be selling a lot of not much to billions than get crushed at the top end of the consolidating US market.

  • juliancooling

    Very impressed. The web isn't what it was 10 years' ago and the internet isn't what it was 20 years' ago. The web is gaining a lot of implicit structure as it transitions from being an information repository towards service oriented information (yada yada yada).

    Apple has gone down the App path to curate the mobile data experience but that isn't going to work for everyone as it really kills flexibility because the initial curating is client side and the power of the internet is on the server side. WebOS came close to cracking it but the hardware sucked and Palm had no fully curated back-end (the app store problems were a distraction given the design philosophy of the OS).

    Nokia, with a real and monstrous backend service oriented internet provider, will put a killer, curated mobile experience into every users' pocket. Remember that Yahoo! started out as a curated search engine as opposed to Johnny-come-lately Google's algorithmic search. For a mobile experience for news, finance, Q&A, maps, reviews, storage, email, blogs etc in a post Web2.0 world this could be big.

    Nokia is nothing in North America but in Asia, South America and Africa it is the Bees' Knees. The growth potential for Yahoo getting out of a very wealthy but no-growth market such as the US and putting its services into the pockets of billions of people in all of these emerging economies would make my legs go weak. Further, Nokia gets a depth of content on its devices backed by a seriously trusted brand with a history of delivering focused, useful stuff… Yeah, the third world may be poor but I would prefer to be selling a lot of not much to billions than get crushed at the top end of the consolidating US market.

  • http://benjam.in Ben Smith

    That last paragraph is spot on…

  • http://benjam.in Ben Smith

    Yes – I think that's the idea… That and the truck-load of users that Yahoo still has that need to be 'mobilised'.

  • http://benjam.in Ben Smith

    Yes – I think that's the idea… That and the truck-load of users that Yahoo still has that need to be 'mobilised'.

  • http://benjam.in Ben Smith

    That last paragraph is spot on…

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